Twitter is not a marketing strategy

I get very annoyed when people think that tweeting is a vital component of marketing.

Companies do not need to tweet.

Only some companies belong on twitter: News, Pop Culture, Comedians, etc….

I feel like marketing people are using social plugins as an excuse to charge money and cover up their total lack of a real plan.

  • Tee Roll

    I get very annoyed when people think that twitter shouldnt be a marketing strategy. Twitter, in its very essence, is transmission of information. If I have a sale, why cant i send a twit to my loyal followers elusive info? beats spending¬†millions on 30 sec ads, print in “newspapers”, and/or emails. what says you?